ClearFlame is an innovative company with a patented solution for converting diesel-powered trucks to burning clean, sustainable biofuels. They needed help creating a branded display space for the 2023 Advanced Clean Transportation (ACT) Expo. To complement the custom graphic designs, video content, collateral and signage, our team developed a messaging strategy based on audience insights and research results. Since ClearFlame were newcomers to the Expo, we helped them articulate who they are, what they do and their capabilities – delivering a powerful presence that enabled them to stand out from their competitors.
shows & events
brand development
video production
JRT developed a theme for ClearFlame called “GO” that was carried through all elements of their ACT presence. We created an animated mnemonic version of their flame logo and combined it with the GO theme for greater impact.
The bold, dynamic GO theme set the ClearFlame booth apart at ACT and led to great conversations with potential clients.
A highlight of the ClearFlame ACT display was a series of custom videos created by JRT and Steady Mobb, our production company, dynamically detailing how ClearFlame’s advanced technology works and the great benefits it can deliver to today’s truck operators.