Selling fleets of vehicles to businesses large and small is no easy task. We helped bring FCA Fleet some much-needed attention in the category with the development of a website and creative work laser-targeted to a very specific business decision-maker with very specific needs.
B2B marketing
marketing
strategy & research
website development
messaging
Serving the FCA (now Stellantis) Fleet division required serious B2B marketing muscle because the targeted businesses vary so widely in their business needs. JRT created the Lead by Example campaign targeting small to large companies. Messaging was customized and targeted for all kinds of industries and to all types of buyers, from the construction trades to fresh food delivery, and from major fleet managers to sole proprietors.
Selling to municipalities is a B2B challenge all its own – particularly when selling emergency vehicles for first responders. We took this task very seriously, targeting the right municipal decision-makers, with the right message, through the right channel.
