Emerging Tech Marketing
You’ve mastered the development of your new emerging technology product. Now we’ll master the marketing.
Your emerging technology product has a wonderful story. But you need help telling it. New products in the emerging tech sector are often introduced and explained by the smart people who developed them. And while these professionals are remarkable inventors, engineers, designers and developers, they’re not the best storytellers.
And that’s where we come in. We speak engineer, design and technology fluently. More importantly, we translate complex, emerging technology concepts into engaging stories and experiences that spark understanding and desire in your target audience. Our work for green industries, electrification, autonomous vehicle platforms, hydrogen fuels and more demonstrates our success in this arena.
Are your emerging tech products outpacing your existing branding?
For established companies with long histories, keeping their branding as intelligent as their emerging tech products can be a real challenge. Perhaps your engineering and product innovations are cutting edge, but your marketing has not evolved to keep pace – and doesn’t quite translate to the language and culture of the new markets where your products must compete. We’ve helped clients in this exact position – ones challenged with a dated marketing strategy that wasn’t nearly as advanced as their innovative new technology.
We understand legacy companies with rich cultures and traditions, and how to position their emerging tech for maximum impact in new markets. Our strategy, branding, creative work, digital program development and live-event execution has enabled clients to deliver successful launches and prove that they are future-driven developers of advanced technology. See our work for clean transportation company Westport Fuel Systems, which is an excellent example of how we do this.
Not everyone is an early adopter – how do you reach them?
What is revolutionary technology worth if people don’t understand what it is, or what it will do for them? Fortunately, this is where we excel – understanding emerging technologies, advanced engineering, and complex processes – and then simplifying these concepts and convincing customers that your emerging tech offering is exactly what they need in their lives. Maybe your new tech is having trouble gaining traction because your audience believes persistent myths about your technology or your segment. Or perhaps you have an emerging tech solution that is so revolutionary, the market is completely unaware that such a thing could exist, let alone deliver great value. These are some of the scenarios we have helped our clients overcome. We recently attracted a new client in the construction materials industry that has developed a product that is so advanced, it is destined to achieve major global impact. This client chose us because of our proven history of understanding emerging tech and communicating its value to an audience.
We make complex emerging tech marketable.
What is revolutionary technology worth if people don’t understand what it is, or what it will do for them? Fortunately, this is where we excel – understanding emerging technologies, advanced engineering and complex processes – and then simplifying these concepts and convincing customers that your emerging tech offering is exactly what they need in their lives. Maybe your new tech is having trouble gaining traction because your audience believes persistent myths about your technology or your segment. Or perhaps you have an emerging tech solution that is so revolutionary, the market is completely unaware that such a thing could exist, let alone deliver great value. These are some of the scenarios we have helped our clients overcome. We recently attracted a new client in the construction materials industry that has developed a product that is so advanced, it is destined to achieve major global impact. This client chose us because of our proven history of understanding emerging tech and communicating its value to an audience.
