Back for a second season, the bproauto® Next-Level Tourney and Next-Level Cup (added for Canada in 2025) are JRT-created, run and managed initiatives that aggressively grow bproauto sales. This unique gamification campaign engages 2,500+ Stellantis dealers in a high-stakes, bracket-style sales tournament featuring big prizes, huge incentives and tons of urgency-inducing hype.
Our hype video helped dealers, business centers, wholesalers and field representatives get excited for the competition prior to the game so they could begin to stock bproauto inventory and strategize their sales plans. The video was created internally by our own Steady Mobb team.
The creation of an ongoing email series keeps important information flowing to players, field managers, sales reps, second chance qualifiers and victors throughout the entire length of the tournament. The emails touch all audiences at all stages of the game. The emails provide quick reads that are impactful to individual audiences and have been met with an impressive engagement rate of 50%.
Thanks to the success of the 2024 Next-Level Tourney, the competition has grown to include Canada in 2025. In order to engage the Canadian audience with maximum efficacy, the name and tone for the Canadian competition was themed to incorporate the region's sport of choice, hockey. Every touchpoint for the Canadian competition is translated and delivered in U.S. English, Canadian English and French.
JRT developed a custom website where dealers track the tournament as it unfolds with matchups, current sales data and top dealer rankings. This year, we also added coaches and sales targets to the competition. Dealers have met the challenge, consistently exceeding sales targets and increasing bproauto sales.
JRT produces and hosts a weekly sportscast show starring Chuck Spieser and Holly "Wholesale" Weberman. The show delivers tournament news to the most passionate players. Every episode is vastly different, beginning before game play to explain the tournament, and continuing throughout game play to deliver sales statistics, tips to win and who to watch in the upcoming rounds. The tone is fun, competitive and encourages smack talk to build competition and camaraderie, inspiring the dealers to sell more and have fun doing it.