Working with three of Dana’s four global business units demands a deep grasp of marketing strategy, corporate vision, brand identity and the nuances of Light and Commercial Vehicle and Power Technologies business units. Our approach? Bringing content to life at every opportunity, all managed by one cohesive team.
The Light Vehicle business unit required a sleek, versatile piece for tradeshows and digital channels alike. We started with a traditional print brochure and transformed it into a website-like experience using Adobe® in5. Below, it might look like a full website experience, but we leveraged in5 capabilities to deliver a custom, interactive experience that resembles a website — minus complex aftereffects and coding. Notice how the brochure’s complex gate fold was transitioned to a responsive digital experience holding continuity of design elements.
To counter competitors, Dana’s Light Vehicle business unit responded swiftly with a video featuring a time-travel through a Dana Diamond portal. This creative approach seamlessly fused Dana’s heritage with future-focused technologies, featuring the 4-in-1 e-Beam axle in light vehicle electrification.
Integrating new and existing assets, we developed a dedicated landing page on Dana’s website to capitalize on inquiries from the marketing materials. Our strategy aligned content with Dana.com’s design and ensured a successful launch in collaboration with Dana.
The ACT Expo is a showcase for Dana Commercial Vehicle technology. We combined digital solutions, interactive kiosks, with traditional deliverables to assist the client in making a lasting impression.
Folks in the automotive technology industry will tell you that training videos can be ah, let's just say, less than interesting. That’s why Dana Incorporated came to us. We conceptualized, created, produced, shot, directed and edited a B2B marketing video series that posed and functioned perfectly as an educational video series for drivetrain maintenance. To date, the series has captivated more than 18,000 viewers.
Harmonizing under the corporate umbrella, the Light and Commercial Vehicle and Power Technologies units maintain distinct voices on social media. Our strategic approach empowers each unit to stand out while reinforcing Dana’s overarching brand identity.