Peterbilt

Evolving a Legend

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When international trucking giant Peterbilt needed help achieving specific, technology-focused digital marketing goals, they came to JRT. The JRT team delivered an award-winning Operating Cost Calculator, completely new website, social integration and support, custom truck graphics and a digital marketing campaign.

Marketing
Advertising
Digital Marketing
Strategy & Research
Brand Development
Analytics
UX & UI design
Peterbilt website on devices overtop a Peterbilt truck driving on a seaside roadPeterbilt website on devices overtop a Peterbilt truck driving on a seaside road
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images of peterbilt site on multiple devicesimages of peterbilt site on multiple devices
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In addition to the web launch, JRT developed the Peterbilt Operating Cost Calculator. The application intakes specific details such as mileage, fuel costs, maintenance etc., and produces immediate and detailed analysis of costs of operating a diesel versus an electric truck.

peterbilt social media on different devicespeterbilt social media on different devices

JRT supported the launch of the new Peterbilt Model 589 with an excitement-building teaser campaign which slowly revealed subtle details about the iconic truck debut prior to its arrival in dealerships.

Collage image of Peterbilt campaign on different devicesCollage image of Peterbilt campaign on different devices
Collage image of truck wraps for Peterbilt trucksCollage image of truck wraps for Peterbilt trucks

Our sister company, CG Detroit®, designed, produced and installed a series of truck graphics to showcase Peterbilt’s three latest innovations – a fully electric truck, a high-efficiency concept vehicle and an autonomous-capable truck. The dynamic, show-stopping designs were created to work separately and together when the trucks are displayed at the same location.