Enthusiast Brand Marketing
Turning customers into passionate brand enthusiasts is harder than it looks. We can get you there.
Brand enthusiasts are the holy grail of customers. They’re passionate about their interests and fiercely loyal to the brands they love. However, reaching them and connecting your brand with them goes far beyond traditional marketing and advertising. It requires fostering and growing meaningful, personal relationships between the brand and the audience. We understand how enthusiasts think and behave, and what they believe. We know, because we’re enthusiasts ourselves.
Marketing to brand enthusiast customers is an art, and a science. We excel at both.
Enthusiasts are wildly passionate about their interests, of course – whatever that interest might be. But what’s more, is that enthusiasts find meaning in their experiences, and with the brands that make their experiences possible. And the meaning that enthusiasts seek – and find and nurture and cultivate – leads to the kinds of things that are almost immeasurable in value to brands. Things like loyalty, support, advocacy and even guidance. Because true enthusiasts will let you know when you’re winning, and when you’ve screwed up.
You probably already know that enthusiasts love good content. And that the most successful enthusiast brands in the world fill screens daily with fabulous, engaging content. You may also know how frustrating it is to invest your resources into creating content that almost nobody watches. Ouch.
As the old saying goes, how do you get more likes and views? Make stuff that’s more likable and watchable! Creating content that engages enthusiasts requires an intimate understanding of enthusiast culture. In the enthusiast’s world, there is no greater sin than being a poser. Your brand must be authentic – but not authentic to the enthusiast. Your content must first be authentic to yourself. To your brand. To your personality, your values, and your morals. Having those things is, of course, how you attract enthusiasts in the first place.
Once you know how to be authentic and sincere, you’ll need a great creative partner who can generate fresh ideas and produce world-class, award-winning work efficiently. And you already know where you can find that. Check out this enthusiast work.
Engage enthusiasts on their own turf.
Motivating an enthusiast customer to make a journey to your live event, where they could experience a deeply meaningful interaction with your brand, is perhaps the ultimate enthusiast brand marketing home run. Live events have the potential to satisfy everything the enthusiast craves – rare access, exclusivity, insider privilege, personal engagement, captivating experiences, stories and, perhaps most importantly, a place where they belong. Home.
In one event, enthusiast brands can give their enthusiasts customers experiences that they will remember for their entire lives. There is tremendous power in that. However, you’ve got to do it right. Do it wrong, and you could lose that treasured customer, and a lot more just like them.
Producing live events – particularly for enthusiast brands and their loyal fan base – is a core capability of the JRT agency®. One reason we’re so good at it is because we excel at executing every aspect of a live event program – including live event planning, enthusiast brand marketing, digital marketing, communications strategy, digital technology development, creative ideation, and video and photographic production. And, after all that coordination, we have to pull it all off in real time. Take a look at Roadkill Nights, the annual event we produce for Dodge that draws more than 38,000 in-person spectators.
