It’s not every day that the inventor of an emerging technology in the energy sector that is poised to play a major role in helping our global civilization deal with climate change walks into your agency and asks you to strategize, concept, develop and execute a complete brand development. But it's a great day when it happens! LuxWall chose JRT for our experience and expertise in creating industry-disrupting launches for emerging technologies.
Our work for LuxWall began with creating a complete brand identity, including a logo, a company tagline, a trademarked product name, and a full visual style and aesthetic. We also crafted a company mantra that LuxWall is now incorporating into all its communications.
The JRT team developed a website for LuxWall that continues to evolve and grow with the company. Using a modern layout, fully responsive build and a custom CMS enables LuxWall to lay the foundation for brand awareness – and growth. A recent update expanded the Careers section of the site, integrating the multi-channel employee recruitment campaign created by JRT. The campaign showcased real LuxWall employees as the heroes they are every day, using custom photography produced by our production company, Steady Mobb. The campaign has been so well received, LuxWall employees across the company have lined up to appear in their own hero portrait.
LuxWall’s proprietary technology and funding success created the natural challenge of expanding and scaling their team exponentially. JRT developed a multi-channel employee recruitment campaign directly targeting top candidates, using all our in-house resources, including strategy, photography, design, writing and digital programming, to produce brochures, digital executions and a comprehensive new Careers section for the LuxWall website – an element that has garnered overwhelming praise from talent recruiters in the industry.
LuxWall is a high-tech disruptor and creator of a world-changing innovation and manufacturing process that will help sustain our planet’s future. We selected brand imagery that communicates the new perspective their innovation delivers and the profound connection it bridges between the built environment and our natural world.
Our in-house animators created a series of technical animations to quickly explain how LuxWall’s emerging technology works, resulting in a visual brand style that is consistent throughout still or animated applications.
A key component to communicating any emerging tech to the world is the ability to tell a story. A product story that highlights the product in a way that resonates with your audience to affect a change. That is exactly what the JRT animation team did. We created a story through custom animations and video post-production that sets the stage for LuxWall to change the world.
LuxWall’s new branding, developed from the ground up by JRT, has been deployed across all components of their corporate communications.
A JRT-developed style guide is an essential tool for keeping brand communications consistent across all applications.