Branded Packaging and Positioning

The Challenge:

How can a new aftermarket auto parts brand break into the $300 billion global industry? How could it stand out, gain credibility and move units while selling exclusively through Stellantis dealerships?

How we ACTIFIED:

We activated by conceptualizing a new name and new packaging, and by developing a signature “b” icon that became impossible to miss on shelves, introducing the world to bproauto®.

Then, we amplified the brand with bold game-changing positioning, “The New Aftermarket”, that announced to the world that bproauto wasn’t just another parts provider. Then, we enhanced the website with a first-of-its-kind search tool that made finding and ordering bproauto parts easier than ever for those ready to sell it to their customers.   

The RESULT:

From zero to essential – bproauto is now a must-stock brand in dealerships and auto repair shops all across the U.S.

  • Activating demand with standout branding, digital tools and a seamless shopping experience.
  • Amplifying sales by launching with key decision-makers and fueling ongoing momentum.