Bonding Branding
The Challenge:
Enthusiasts for the Dodge brand were pining for a place where they could share their stories, content and enthusiasm with like-minded Dodge vehicle owners. But it couldn’t just be a content hub – it had to be a newsroom, a marketing machine and a community of culture, all in one. We needed a solution that would keep enthusiasts engaged while amplifying brand initiatives.
How we ACTIFIED:
We activated a plan to produce high-volume, passion-fueled, first-to-market content that connected to the audience, and would account for nearly 1 million pageviews a year.
Then, we amplified the experience, building a 120,000+ member community that engaged Dodge fans by way of timely content, exclusive access, unique sharing opportunities, high-touchpoint digital experienes, promotions and up-to-date motorsports information that kept the user in the know. We utilized real-time events, created a influencer community known as “The Dodge Badassador Program” and put new emphasis on grassroots racing activations by providing fans cool experiences at both local and national events.
The RESULT:
From factory floor to the finish line, DodgeGarage isn’t just a platform – it’s where performance lives in real time. It’s an online culture that sets a new pole position for Dodge fans everywhere.
- Activating sales by providing intrigue, with real-life and digital experiences customized for true enthusiasts of the brand.
- Amplifying brand loyalty by delivering real, exciting, trusted, must-know info to the audience wherever they are in their relationship with the brand.
