Utilitarian Digital Tools

The Challenge:

Fleet managers don’t buy promises – they buy proof. With electric trucks gaining traction, Peterbilt needed a way to show actual cost comparisons against diesel, helping buyers make the right call.

How we ACTIFIED:

We activated a tool that made a fleet manager’s decision-making easy: Peterbilt’s Operating Costs Calculator – providing a no-BS, side-by-side cost comparison for the user.

Then, we amplified this new tool, launching “Diesel or Electric – Do the Math”, an online experience that drove fleet buyers directly to the tool. We then created digital content that enhanced the experience even further, keeping buyers engaged long after their first click.

The RESULT:

From calculating to converting, the Costs Calculator is now a go-to resource, driving confidence and jump-starting sales.

  • Activating decision-makers with a practical, easy-to-use cost comparison tool.
  • Amplifying awareness with a targeted campaign that keeps fleet managers engaged.