How JRT Supercharged Dodge’s Activation
It was a weekend of thrills and excitement as the JRT Experiential Events Team partnered with Driving Experiences (DE) and Dodge at the iconic Barrett-Jackson Scottsdale Auction. Known as one of the world’s premier collector car events, Barrett-Jackson attracts automotive enthusiasts, industry insiders and casual fans alike. For Dodge, it was the perfect platform to showcase their brand, and we were there to help ensure an unforgettable experience for attendees.
Thrill Rides and Immersive Experiences
With DE at the wheel, our team collaborated with Dodge to bring adrenaline-pumping Thrill Rides to life. Attendees hopped into the passenger seats to experience the sheer power of Dodge's lineup, on a closed course. The excitement and energy were palpable, leaving participants with unforgettable memories and a deep appreciation for Dodge's engineering and innovation. Some lucky attendees even got to ride in the all-new Dodge Charger Daytona!
In addition to the Thrill Rides, JRT managed the interactive display area where attendees could explore everything from the interior of a Dodge Hornet to learning more about Dodge’s EV advancements.
Amplifying Impact Through Digital Channels
The activation didn’t stop at Barrett-Jackson. JRT worked closely with Dodge and its partners to extend the event's reach online. Engaging influencers to share content and help create content for social media distribution allowed fans who couldn’t attend in person to share in the excitement.
The Power of Experiential Marketing
For automotive brands like Dodge, experiential marketing offers a unique opportunity to create emotional connections with their audience. Events like Barrett-Jackson provide a platform to engage directly with car enthusiasts, allowing brands to showcase their products in action. This direct interaction builds trust, fosters loyalty and ultimately drives sales.
At JRT, we understand the power of experiential marketing. Our team specializes in creating dynamic on-site activations that capture attention, inspire engagement and deliver measurable results. From conceptualizing interactive experiences to leveraging real-time data, we help brands connect with their audience in meaningful ways.
Expertise in Action
The success of Dodge’s activation at Barrett-Jackson is a testament to JRT’s expertise in experiential marketing. From planning logistics to executing creative strategies, it all came together for a seamless and impactful experience. We thrive on creating memorable brand moments that resonate long after the event ends.
Elevate Your Brand
Whether you’re launching a new product, attending a major event or looking to engage your audience in a fresh way, JRT has the expertise to make it happen. We’d love to learn how we can create unforgettable experiences for your brand.
