When automakers retire a particular model, the vehicles often slip away quietly. For enthusiasts, it leads to scrambling to secure their own piece of automotive history before it’s too late. But thankfully, not for Dodge. The brand approached us with the challenge of doing it the right way when it came to managing the push and pull of their special-edition “Last Call” Charger and Challenger muscle cars.
We knew it called for a solution just as special as the cars themselves.
Enter the Dodge Horsepower Locator – a game-changing tool crafted by the JRT agency® to simplify the hunt for Dodge's last HEMI® engine-powered muscle cars.
“Dodge's website shows you every dealer with an allocation for the ‘Last Call’ Challenger or Charger special edition you desire. Why doesn't everybody do this?”
Jalopnik.com
Read on for full Jalopnik article.*
How It Works
Navigating the user-friendly interface of the Dodge Horsepower Locator is a breeze. Simply enter your ZIP code, select a model, then choose a specific trim or special edition you’re interested in, and our tool does the rest. In less than a second, you'll have a comprehensive list of dealerships with active allocations for your desired vehicle to connect with and make it your own. It's that simple!
Our game-changing search tool boasts a simple and easy-to-use interface, ensuring consumers of all tech-savviness levels can navigate it effortlessly. With just a few clicks, shoppers can access a wealth of information about dealership allocations and connect with a dealer to order the car of their dreams. Find it fast and order it the way you want.
Tool Adaptability Across Industries
Creating a sense of urgency and scarcity are widely used tactics to boost sales of products and get consumers to act while supplies last. Although our locator tool was originally designed for the automotive industry, its versatility extends far beyond. The intuitive nature of our interface makes it adaptable to a wide range of industries looking to entice consumers to buy a closeout product or even help sell down select inventory without resorting to discounts. This concept can be tailored to connect consumers with desired or special-edition items before they're sold out and tap into that sense of urgency until the last one is sold.
Top Benefits of a “Last Call” Product Program Tool:
- Timesaving: Streamline the product shopping process, saving precious time and effort.
- Convenience: Connect consumers with hot-demand product quickly and easily from any device, anywhere before it’s gone.
- Confidence: Access reliable, timely information about product allocations and location, empowering informed and timely decisions.
- Adaptability: Customize the tech solution to suit a variety of industries and last call product applications.
Coming Soon
Due to the success of the 2023 Dodge Horsepower Locator, another version is in the works. Keep your eyes peeled for additional allocations and specialty vehicles in the future, such as the Last Call Dodge Durango options, coming soon on DodgeGarage.com. Who knows? Your dream vehicle or “last call” product could be just a click away!
*Disclaimer: This editorial article contains information and links to a third-party site. We can’t guarantee 100% accuracy or vouch for their other site content.
