News - Thought Leadership

Ever feel like your brand is just another face in the crowd? You’ve got a killer product, a solid message and maybe even a sleek website — but somehow, your audience isn’t tuning in. The problem? You’re playing the marketing game in silos, and your brand isn’t showing up in all the right places at the right time. Now, for the solution...

When you think of influencer marketing, your mind probably jumps to high-profile celebrities or mega social media stars with millions of followers. But in the world of B2B marketing, bigger isn’t always better. Enter micro-influencers: the niche experts, thought leaders and industry professionals who are reshaping the way brands connect with their audiences.

At the JRT agency, we specialize in crafting unforgettable activations that not only impress but also deliver measurable ROI. Let’s explore why immersive experiences matter, why Detroit is the perfect setting and how we bring them to life.

the JRT agency didn’t just mark its 50th anniversary; it launched a vision for the next half-century of digital innovation and creative marketing excellence. JRT’s “50 Forward” event was more than a celebration — it was a commitment to future-ready strategies, inspired by futurist and author Nikola Danaylov. 

We’re not just reflecting on the past — we’re laser-focused on the next 50 years. That’s the essence of our "50 Forward” celebration. History met the future head-on as we hosted best-selling author Nikola Danaylov to share his insights on shifting ‘From Future Shock to Future Ready.”

As the transportation sector continues to innovate solutions for near-zero emissions, JRT is well-versed in the changing mobility market and branded communications.

AI is a tool that is becoming more advanced by the day. Due to its rapid advancement, AI is largely seen as this behemoth that will take over jobs and replace us as people like in The Terminator.

You likely already understand that brand enthusiast customers can be a golden goose for your company. Brand enthusiasts are nearly four times more likely to spend significantly more with a brand they favor in the future, according to a customer loyalty study conducted by StrongView.