When automakers retire a particular model, the vehicles often slip away quietly. For enthusiasts, it leads to scrambling to secure their own piece of automotive history before it’s too late. But thankfully, not for Dodge. The brand approached us with the challenge of doing it the right way when it came to managing the push and pull of their special-edition “Last Call” Charger and Challenger muscle cars.

When our clients say, “Help us make an impact,” we jump! And when three clients asked for unique, stand-out PR and strategic marketing and experiential support for the 2023 Advanced Clean Transportation (ACT) Expo, we jumped thrice.

Passion. We appreciate it and we love to surround ourselves with it. So, it makes sense that we spent the month of August immersed in the passionate world of auto enthusiasts.

Our team at JRT worked tirelessly for months leading up to August to support our automotive clients in their various sponsorships, displays and events.

From motorsports events and street-legal drag racing to the biggest, flashiest “car show” on Earth, our team hit the pavement to make magic happen and simultaneously capture that magic for our clients.